roovie

About

What if the building could talk?

NanoTech Materials needed to prove their building products saved energy — without waiting months for pilot data. So their CEO engineered a physics engine from first principles. Roovie is what came out the other side.

Our Story

Built by a founder solving his own problem

NanoTech Materials is a material science company. When we developed advanced building envelope products — cool roof coatings, insulating coatings, thermal emittance treatments — we needed to prove they saved energy. But measuring real-world savings meant months of pilot studies and inconclusive data. The industry's tools couldn't give us answers at the speed our business required.

Mike Francis, NanoTech's CEO, asked: What if the building could talk? What if we never had to do pilots again? For a year and a half, he built a physics engine nights and weekends while running NanoTech full-time — every line of code written from first principles, no legacy codebase, no inherited limitations. The platform grew from an internal tool into a standalone energy modeling platform. He took two months off from day-to-day operations to complete the ASHRAE Standard 140-2020 validation, making Roovie one of the few independent engines to pass the industry's most rigorous benchmark.

The Problem

Months of waiting for before-and-after energy data on building materials

The Question

What if the building could talk? What if we never had to do pilots again?

18 Months

Physics engine built nights and weekends while running NanoTech full-time

ASHRAE 140

One of the few independent engines to pass the industry’s most rigorous benchmark

Roovie

From internal tool to standalone platform. Every line written from first principles.

Every tool in this market either wraps a slow engine to make it faster — or builds a fast engine that cuts corners on the physics. We chose a third path.

Our Approach

The diagnostic tool and the treatment — built by the same team

Most companies in this space sell either analytics or materials. NanoTech does both.

Roovie Physics Engine

Identifies envelope weaknesses
Quantifies solar heat gain impact
Measures infiltration losses

Building-level physics

M&V
-EUI

NanoTech Materials

Cool roof coatings (ENERGY STAR, CRRC)
Insulating coatings
Thermal emittance treatments

Building-level materials

No other company connects building-level physics to building-level materials with before-and-after verification in one stack.

The Platform

An independent physics engine and a complete modeling platform

Roovie is not a wrapper on EnergyPlus or DOE-2. We built a proprietary simulation engine — a compiled, cloud-native heat balance solver validated against ASHRAE Standard 140-2020. No upstream dependencies. No inherited limitations. We control the architecture, the data format, and every release cycle — which means ten concurrent simulations in the cloud with results in minutes.

Around that engine, we built a complete platform: building generation from an address, direct Revit (.rvt) file import that converts BIM data into simulation-ready models, domain-specific AI agents that can autonomously generate buildings, run simulations, and analyze results, shared meter calibration for multi-building campuses, fully automated report generation, and a client portal where firms deliver results directly to their customers.

140

ASHRAE 140-2020 Validated

6

Coupled physics modes

10×

Concurrent cloud simulations

10

AI domain agents

Houston, Texas
roovie.com

Why “Roovie”

A name born from the grind

NanoTech Materials was a six-person startup entering the roofing market — and not a single person on the team came from roofing. No legacy relationships, no industry playbook, no safety net. Just a thesis that advanced materials could change how buildings perform.

Carrie Horazeck, NanoTech's Chief Commercial Officer, personified what it meant to be a startup. She did whatever it took — cold calls at 6 AM, site visits in cities she'd never been to, learning an industry from scratch while selling into it. The inside joke around the office was that Carrie couldn't say the word “roofing.” Every time she tried, it came out as “roovie.”

Then she landed one of the largest commercial property owners in the world. The woman who had never stepped foot on a roof and couldn't even pronounce the industry she was selling into had outworked everyone in it. The joke stopped being a joke. It became the ethos.

Roovie is the intersection of innovation, drive, grit, and disruption — a name that reminds us that the people who change industries aren't always the ones who came from them.

Talk to our team

Whether you're evaluating Roovie for your firm, your portfolio, or your utility program — we'd like to hear about what you're working on.